Adorn Studio

She came for one dress. Not to look around.

Websites for bridal boutiques. Nothing else.

The problem

Your website is not the problem. Being invisible is.

A bride opens Google and types “wedding dresses” and the name of your city. Instagram almost never appears there. Search shows websites, maps and reviews, and there is nothing to index in a business profile: no page titles, no headings, no dress pages.

So the bride who was ready to book a fitting today walks into the boutique two streets away.

A website does not replace Instagram. It catches the brides Instagram cannot reach.

Who you are hiring

One industry, not “any niche”

I do not build websites for dentists, garages or law firms. Bridal boutiques only.

I grew up inside this industry. I know that collections change twice a season, that Saturdays are fittings, that a bride chooses a boutique from three photographs before she ever calls, and that the gowns on most boutique websites stopped being in stock a year ago.

A general studio opens a project by asking what your business does. I start already knowing the answer, so our first conversation is not about your business. It is about what exactly your website is missing.

Selected work

Three sites, three different problems.

Lana Grace Bridal

122 gown pages where there had been none

A gown manufacturer with 23 years behind it and around 100 partner salons across 28 countries.

Astro, five languages, a Python image pipeline

Kallee Bride

Brand tiles where the gowns should have been

A boutique in Novi Sad carrying San Patrick, Demetrios, White One and Cosmobella — and a front page still leading with a collection dated 2018.

Astro, two languages, gown galleries, a fitting flow

Atelier Verenna

A concept for a Bucharest atelier

A working prototype built for myself, using a real couture range, to answer one question: what does a bridal catalogue look like when every route through it ends in a fitting?

Static HTML, CSS and vanilla JavaScript, two locales

Before and after

The same boutique, the same gowns. Only one of them ends in a fitting.

After — Kallee Bride, Novi Sad. Same boutique, same gowns, same photographs. *What changed is where a bride ends up.* Drag the handle.

Live module

This is the catalogue, not a picture of one.

Real gowns from a collection I built. Filter it — the state goes into the URL, so a shortlist is a link a bride can send her mother, and the back button takes her where she expects.

24 gowns